Joan Dwyer; Owner of All That Matters Yoga + Holistic Health Center

Joan Dwyer


Joan Dwyer is the co-creator and owner of All That Matters (ATM), which began in 1995 with a little yoga studio and a big vision, and has grown – under Joan’s guidance – into the largest non-residential holistic center in New England. Today, more than 1,000 people a week come to Wakefield, Rhode Island, for yoga classes, self-development and certifications programs, ATM’s retail store, and health services provided by physicians and therapists trained in Eastern and Western traditions.


A student of the healing arts since 1975, Joan began teaching classes on food and healing in 1982. She was coordinator of the East-West Macrobiotic Center in St. Louis, and since establishing ATM, she has crossed the country lecturing on food and healing. Her enthusiasm for the subject is positively contagious. At ATM she co-leads “40-Days of Yoga,” a group program she adapted from Baron Baptiste’s book 40-Days to Personal Revolution. Over 1,000 people have experienced the program, which Joan trains other centers to offer. “40-Days” is a microcosm of what happens at ATM: getting people excited about the routine of eating well, meditating, and moving their body. “When people do this healing work in community with others who are supporting them, they really transform,” she says. She is now working on The All That Matters 40 Day Program book- due out in early 2014.


Joan is excited about helping make the world a healthier place, one person and one community at a time. She believes that inner peace leads to world peace – and that is all that matters. To this end – in addition to managing ATM’s budget and direction, 21 yoga teachers, 19 healthcare practitioners, 11 employees, 150 subcontracting workshop instructors, and up to 15 volunteers – Joan channels her decades of holistic education and business experience into strategic consulting, empowering start-up yoga centers and other health-related ventures to succeed. In addition, Joan shares her expertise on television, in magazine articles, and in workshops on “The Business of Yoga” at Kripalu and elsewhere. Joan is also on the Schools and Studios committee for Yoga Alliance.


At the local level, Joan is an active supporter of community life in southern Rhode Island. She has sat on numerous boards – including the South Kingstown Chamber of Commerce and the advisory board for The Thundermidst Health Center. Joan was also a member of the Answer Ladies, a comedy trio that entertained and inspired with wit, wisdom, and style. Personally, she considers having five “very healthy, brilliant, cool children” with husband David Dwyer, DC, her biggest success, and is honored to be their parent.